Our team provides analytics and consulting services for the current e-commerce business or omnichannel strategy of a project, when launching a new activity or a business model. The company has a unique knowledge of the market, so that its realization of such a product as retailCRM is yet another proof of that.
GO-TO-MARKET STRATEGY (GTM)
• Strategic planning;
• Identification of the target audience and its analysis;
• Analysis of competitors and the current model of online sales;
• Value proposition development and establishment of a differentiated position from substitutes and alternatives;
• Concept of e-commerce business development;
• Implementation of e-commerce business into the current sales model for transition to omnichannel strategy.
BUSINESS MODELLING AND PROJECT DOCUMENTATION
• Organizational structure development;
• Business processes development;
• Development or optimization of a loyalty program;
• IT architecture in the context of the already existing infrastructure;
• Functional and technical requirements;
• Integration flows map.
• KPI measurement of launching e-commerce business;
• KPI measurement of the key e-commerce processes;
• Preparation of tender documentation;
• Selection of the implementation team according to the specified criteria;
• Interviewing the technical specialists for implementation.
KPI DEVELOPMENT AND SELECTION OF A TEAM FOR IMPLEMENTATION