Since all projects of the multisite platform operate on one database, the user base is also single. This advantage is used in the concept of one personal account, which was created specially for customer convenience - for an opportunity of making purchases in the multisite online stores under one account.
This means that a customer registered at mir-kubikov.ru, can use the same login and password for all other websites of the multisite project.
PECULIARITIES OF ONE PERSONAL ACCOUNT:
One login and password can be used for all websites
Separate purchase history on all websites
Customer contact information is on all websites of the project
Separate subscription settings for mailings on all websites
Unique bonus program for each project
Different promotion mechanics had been already realized in the retail network of IRG at the moment of multisite platform developing.
All logic of forming promotions on the updated platform has remained within the framework of 1C Retail. This allows to have one point of forming promotions for all sales channels.
In the implemented scheme promotions are transferred from 1C on the website request, Fastservice is the agent between the systems (as in the case with receiving data on payments and deliveries in figure 1).
Items and promo code (entered by the customer when necessary) are transferred by the request body to 1C from the website.
In its turn, 1C transfers information about the promotion and, depending on the promotion, total prices for goods or possible gifts.
It is necessary to say that sometimes 1C can form several promotions according to the ordered items. In such case, only one (the most desired) promotion can be chosen by the customer.
The scheme of receiving promotion mechanics from 1C was also implemented in retailCRM for proper order processing by managers.
As a result, an additional service for realizing marketing promotions within the framework of the omni-channel strategy has appeared. Target audience has also been expanded.
Integration with the loyalty program system
Calculation of bonuses for purchases is carried out in the external service - in the loyalty program system.
The service has an open API with many methods for receiving different information both on the customer and on his/her bonus account. Interaction between the multisite platform and the loyalty program system is based on this API. The website sends HTTP request (GET or POST) and receives data array in JSON.
All customers, who filled in a form for a discount card in a retail store, have unique identifiers in the loyalty program system, besides, the latter saves all personal data from the form.
Customers of online store can use a virtual discount card when making purchases in the online store. This card is similar to the physical one in everything with the exception of the card format.
In future the virtual discount card can be used when making purchases not only in online store but when making purchases in the brick-and-mortar stores of the network. Mechanism sending the card`s electronic duplicate to the smartphone has been developed on the website for convenience.
A separate module allowing all websites to manage interactions with the loyalty program system and set individual settings for each website has been realized in the framework of the project development. Managing the module settings is in the interface of administrative section of the multisite platform.