Mobile version of the website or how to boost sales turnover for 50%. Pult.ru experience.
Pult.ru launched mobile website version in February 2016. Let's take for reference the data from 1st February to 30th of June of this year and compare it to the previous year, when we didn't have the mobile version yet. The number of people, visiting pult.ru from mobile devices, has increased this year for 46%, by that the amount of desktop version users has decreased for 4%. This data tells us, firstly about the fact, that we paid attention to website visits number growth via mobile devies just in time.
The amount of orders from mobile devises has increased for 55%, being the result of conversion growth for 10%, and the turnover increased for 50%.
ONLINE MARKETING DEPARTMENT DIRECTOR, PULT.RU
The AOV has also increased for 13%, but it is fair to say, that many other economical factors influence this indicator. We associate this success primarily with the fact that the website has got a rather convenient and laconical catalogue and item selection filters. Also all item characteristics and descriptions with photos were saved with full adaptation for touch-devices. What is equally important, is that the amount of calls to call center after mobile version launch has grown for 12%, as the fast call functionality was implemented in mobile version with maximum convenience. We are proud of the results we achieved and continue to enhance and perfect our mobile pult.ru website version.