Pro customers for Baucenter are builders, foremen, suppliers, logistics managers and heads of organizations.
They may be legal entities with details, non-cash payment and several proxies. Or they may be private masters without licenses but purchasing a lot.
There is a special loyalty program for such customers, including an individual cumulative discount and points, possibility of assembling orders at all shopping centers of their region and special conditions of order processing.
All existing business processes were to be described and realized in online business.
Personal account has become a specific thing of the project. The user's phone number is an identifier in it. Several cards can be added to the account simultaneously: Bonus program and Pro program.
As a result, in a retail store you present the card which corresponds to your current intentions (private purchases or corporate ones); the same situation is on the site - when choosing this or that card, purchases conditions change and the personal account transforms.
B2b account allows to view orders history and details of each operation, analyze the volume and prices, reorder when necessary, get data about accumulated bonuses and spend them. Additional possibilities are available for legal entities.
We have implemented a very useful functionality on the site: the possibility of tracking actual contracts and the power of attorney in force of a customer. All data is uploaded from our ERP system.
Also, the block "Balance of mutual settlements" has been developed for customers working with payments in advance or with postpayments. This significantly facilitates communications and saves customer time. It is not necessary to call constantly to the bookkeeping department or to the manager, trying to check the account state.
Director of eCommerce at Baucenter