Implementation of retailCRM
retailCRM is our own specialized e-commerce management system, which provides automation of order processing in one window, comprehensive analytics on business processes and integration with multiple services using API. Intaro performs comprehensive product implementation.
PRE-PROJECT ANALYTICS WITH THE DETAILED DESCRIPTION OF BUSINESS PROCESSES
In order to understand the terms, work content and the cost of work properly, we are conducting a pre-project study: starting with gathering information on the current business processes of the company (instructions, process diagrams, structure, etc) and, if necessary, involving employees from customer's various departments that will work in retailCRM.
At the stage of the pre-project analytics, the project manager makes order processing schemes for all departments and the process of exchange between systems by means of ARIS, for example: warehouse system, site, retailCRM in the work of different departments, for example, call-center and corporate customers department.
Together with our technical specialist, we prepare a description of the data exchange traffic within the systems, where the exchange format, frequency/event, specification and etc. are noted.
The result of the pre-project study is the description of the functional requirements or the product requirements document, budget and implementation plan.
IMPLEMENTATION AND SETTING UP RETAILCRM
At this stage we individually build and simplify the work processes for each client, for example, we implement order processing by a robot without the participation of a manager, set up auto-reservation of goods in warehouses, taking into account the region and automatic creation of delivery requests for suppliers, if goods are not available; auto informers are tooltips for operators and etc.
All necessary integrations with services are set up in the process of implementation: delivery services, telephonies, cash desks, payment services, sms, e-mail and etc. via ready-made modules or API.
We set up customer segments by customized criteria for marketing mailings, use the mechanics of intellectual assistant Action Assistant to get repeated sales and work with orders.
We set up and connect the loyalty system, using the capabilities of retailCRM system or other services (Mindbox, SailPlay and etc.)
We use the principles of Continuous Integration (CI) in the process of project development. This allows to carry out the work duly, identify errors and efficiency problems before the implementation phase on production. Boxed and customized functionality of retailCRM is checked by autotests.
We prepare instructions and training program for users in the context of departments and activities in the process of implementation. The training is conducted in the agreed format: Skype, webinars, f2f and etc.
PREPARATION OF THE INSTRUCTION AND TRAINING OF USERS BY LEADING SPECIALISTS
We provide technical support services and consultations, connect additional services, make changes to business processes. We draw up a project development plan in consultation with the customer, for example, setting up the loyalty system, connecting new departments, writing modules for potentially used services and etc.