Simple company is a leading company in the Russian wine market with a wide distribution network across Russia.
wine brands of Old World and New World
Since the project was to be implemented as soon as possible, Intaro team prepared a list of functional requirements, integration scheme and the detailed plan of actions for all project participants.
Detailed business process maps were developed in BPMN (Business Process Model and Notation) for better understanding processes which were subject to automation.
In order to implement new developments duly and not to break the existing logic of orders creation for private individuals (main customers of online store at that moment), it was necessary to take into account actions of the customer team and understand someone else's code.
At that time, work with orders of corporate customers was being carried out in BPM Online, while warehouse accounting and order shipment in Navision.
For integration with these systems, it was necessary to improve an integration bus (a "layer" between Bitrix - BPM Online and Bitrix - Navision). In cooperation with the customer team we created API and coordinated request-response formats.
Fig. 1. Integration scheme of Bitrix and external systems
CREATING A NEW PERSONAL ACCOUNT
Manager signs a contract with the corporate customer in Navision. In this program the customer is given his/her own personal identifier - a key for access to the main information about the contractor. Even at this stage the customer enjoys all the privileges of the corporate orders, working with a personal manager as previously.
For creating and using the personal account, one should pass a simple registration. The manager fills in the main information about the customer in BPM Online and enables advanced personal settings up to the personal greeting and menu to be displayed in the personal account.
After saving the data in BPM Online, the user with all settings in Bitrix is created, the missing data is uploaded from Navision and the link for setting a password to the personal account is sent to the customer.
It should be noted that the personal account can be both registered and deactivated from BPM.
DISPLAYING CUSTOMER PRICES IN CART, MATRIX AND RECOMMENDATIONS
Different customer segments of SimpleWine have their own personalized prices for goods and offers. Real-time integration between Bitrix and Navision was realized for displaying the actual personalized prices and promotions prices.
VIEWING CART FROM AN EXCEL FORM
Before the creation of the personal account, customers worked directly with managers, giving them the Excel form with the list of goods to be ordered.
For convenience was realized an opportunity of uploading such worksheet with goods and, as a result, viewing the cart full with personalized prices and comprehensive goods` description.
ORDER CREATION AND AUTOMATIC DETERMINATION OF THE LOGIC IN FURTHER ORDER MOVEMENT
Since for each customer segment is applied its own logic of order processing, we were to develop an automatic determination of the logic in further order movement.
For customers, having a license for selling alcoholic drinks, the order is uploaded to Navision and than to BPM with further delivery to the license address.